8th July 2014
The Hall, NAB building
Level 3, 700 Bourke St
In a world where the perceived value associated with delightful experiences can help set a product apart, how can designers stay on top of our game? What is this intangible 'delight' thing anyway, and is it possible to create it? In this talk, Ben 'squared' will explore what makes an experience truly delightful.
Ben Tollady is a user experience designer, usability consultant & user interface designer hailing from Oxford, now living and working in Melbourne, Australia. He’s also the user experience director & co-founder of UX design studio, Thirst Studios. Originally trained in industrial design and technology, he’s passionate about solving complex design problems in order to create useful products that make a positive impact on peoples lives. Ben Rowe is a user experience designer at Thirst Studios. He works across strategy, research and implementation of both large and small projects. With a marketing background, Ben is interested on where the fields of marketing and UX collide. He strives to create products and experiences that are simple, useful and have a positive impact on the world.
The digital industry is waking up to the importance of content, with slogans like "content is king", "content before design" and "content first" on everyone's lips, and the discipline of content strategy gaining new adherents by the day.
But what do these slogans really mean? What difference would a content first approach actually make to your design process?
Using plenty of examples, this talk will walk you through the questions a content strategist asks during a typical web design process, and the practical steps you can take to make sure content is given the priority it deserves.
Susan and Angus are colleagues at Weave, a content-first digital agency based in Brunswick. Weave offers content strategy consultancy, web design and development, for government, not-for-profit, corporate and e-commerce clients.
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